Financial complexity can be overwhelming when you first start your own business. Understanding the fundamental terms of finance used by startups can help you make educated choices and manage your resources effectively.

Basic Bookkeeping: Accurate record-keeping is the basis of financial management. It’s essential for any startup that wants to secure funding from lenders or investors. This includes GAAP-compliant financial statements (income and expenses), cash flow, the balance sheet, and financial projections.

Revenue and Costs: Monitoring and tracking the amount of revenue, operational expenses as well as other costs is a crucial part of financial startup basics. This helps founders of startups manage customer acquisition, churn, and revenue growth. It also helps them understand the impact of pricing at the customer as well as product features and other variables on their bottom line.

Financing: Startups depend on credit cards and personal loans to finance their business. This can be a risky and expensive approach for new businesses, especially in the event that they fail to fulfill their obligations to pay. Alternative sources of financing for startups include business line of credit, equipment leasing and crowdsourcing platforms.

Cash Flow: A startup needs to be able to predict its cash position at any moment. This isn’t easy for startups that invoice annually or in arrears based on usage, but aren’t able to provide an accurate view of their cash balance over a period of time. Automating the payment process, ensuring vendor payments are completed on time and accurately registering equity ownership can help startups avoid cash flow issues.